A desirable advertisement will be reasonable but never dull, original but never self-conscious, imaginative but never misleading.
一个理想的广告是合乎情理但不单调乏味,有创造性但不做作,有想象力但不会误导别人。
——菲尔法克斯•科恩(Fairfax Cone,美国广告大师)
A desirable advertisement will be reasonable but never dull, original but never self-conscious, imaginative but never misleading.
一个理想的广告是合乎情理但不单调乏味,有创造性但不做作,有想象力但不会误导别人。
——菲尔法克斯•科恩(Fairfax Cone,美国广告大师)