Virgin has gotten it right when we've taken on a Goliath and offered a much-better-quality product at good value. We've gotten it wrong when we've taken on a giant with a product where we can't differentiate.
如果我们以推出价格实惠、质量更优的产品来挑战巨头,维珍就做对了。如果我们做不出差异的产品与巨头较量,维珍就做错了。
─理查德·布兰森(Richard Branson,英国维珍集团创始人)