If you don't do the crisis play, you don't get a chance to do the reset play. But if you only do the crisis play, your investors are not going to like you when the crisis ends.
你如果不采取应对危机的措施,就抓不到重振旗鼓的机会。但是,你如果只顾应对危机,危机一旦结束,投资人就不再喜欢你了。
——杰夫·伊梅尔特(Jeff Immelt,通用电气公司 CEO)