作者简介:汪旭晖(1976-),男,辽宁大连人,管理学博士,东北财经大学工商管理学院教授、博士生导师,中国市场学会流通学术委员会副秘书长,研究方向为零售管理与流通理论;卢余(1989-),女,福建泉州人,东北财经大学工商管理学院硕士研究生,研究方向为零售管理。
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(作者单位: 东北财经大学工商管理学院)